Sharek&Co.

The legal sector has historically been littered with outdated identities and impersonal communications. Urban Jungle was given the unique opportunity to realign, redefine, and recreate the brand for Sharek, Logan, Collingwood, van Leenen LLP, an Edmonton-based law firm.

The forward-thinking firm understands and respects the needs of its clientele as they propose a refreshing alternative to the cold and bland. Urban Jungle developed a simple and stylish identity that was initiated by distilling the firm’s name to simply Sharek&Co. From there, the wordmark, an energetic color palate, brand message, stationary, and website were created. The new identity is contemporary yet classic, professional yet relaxed, it’s personable and balanced. Just like the firm and it’s staff.