Institute of Chartered Accountants of Alberta

The Institute of Chartered Accountants of Alberta (ICAA), chose Urban Jungle to help promote an event for post-secondary students interested in careers as Chartered Accountants. Urban Jungle named the event Get Connected!, as students get the opportunity to connect with a guest panel of successful CAs discussing their unique career choices.

Playing off the “connection” theme, we designed a colorful poster and postcard series illustrating some of the common career paths a CA can pursue. The vibrant background splatters have an organic Jackson Pollock-esque feel, that are literally the flight paths that planes typically take as they fly from city to city around the world. Instead of the city’s names, we dropped the names of the different career choices.